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Consultancy & Advisory- Market Research -Consumer Research
To guarantee qualified results in this complex market, all our market research is done in-house, from problem definition through to computerized data processing and report writing.

The quality of service we offer derives from our fully staffed office network and the wide range of studies we have completed covering a plethora of products and services.

Our interviewing staff has accumulated years of practical experience in the field and have a strong understanding of the people and the culture. The combination of this experience with our high technical standards guarantees superior data quality and service.

Our capability extends to virtually all product categories and services - from fast-moving consumer goods to durables, and from banking/financial services to pharmaceutical/medical products.

Our extensive experience and personal contacts throughout the region enable us to reach specific consumer groups such as:

  • Air travelers.
  • Businesspeople.
  • Children and teenagers.
  • Ladies.
  • Other groups (affluent consumers, minority ethnic groups etc.)

Our custom research capability includes a variety of standard techniques such as:

  • Habits and attitude surveys.
  • Image and segmentation studies.
  • Product tests.
  • Packaging and brand name tests.
  • Market penetration studies.
  • Concept and positioning studies.
  • Advertising strategy and copy development research.
  • Pre-testing of TV commercials and press advertisements.
  • Day-after recall surveys (by telephone or personal interview).
  • Sampling effectiveness.
Qualitative Research: By means of either group discussions and/or in-depth interviews we can gain valuable insight into consumer attitudes and behavior. It has proven to be especially helpful as input for concept and product development as well as advertising development. This is all done with the latest research techniques for exploring respondents' motivations and attitudes, e.g. image projection, collage, role-playing.

We can carry out assignments at short notice under stringent participation requirements. Simultaneous translation facilities and video equipment are also available, if required.

Russell Bedford accounting group welcomes its first correspondent in Saudi Arabia.
Post - Friday, July 8, 2011
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